The Goal of Positioning Is to ________

question 86

Multiple Choice

The goal of positioning is to ________.

• A) locate the brand in the minds of consumers to maximize the potential benefit to the firm
• B) discover the different needs and groups existing in the marketplace
• C) target those customers marketers can satisfy in a superior way
• D) collect information about competitors that will directly influence the firms' strategy
• E) help the firm anticipate what the actions of its competitors will be

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Definitions:

Questions Approach

A sales technique where the salesperson uses strategic questions to uncover the customer's needs and preferences.

Selling Environment

The market conditions and milieu in which sales transactions take place, including factors like competition, customer demand, and product features.

Uncover

The process of discovering or revealing information, needs, or opportunities that were previously unknown or hidden.

Needs

The desire for something a person feels is worthwhile.