When Coca-Cola Determines the Bottled-Water Competitors for Its Dasani Brand

question 134

Multiple Choice

When Coca-Cola determines the bottled-water competitors for its Dasani brand by identifying the products or sets of products with which a brand competes and which function as close substitutes, it is determining Dasani's ________.

• A) customer-focused value proposition
• B) points-of-parity
• C) points-of-difference
• D) category membership
• E) brand mantra

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Definitions:

Population Growth Rate

The population growth rate is a measure of how the number of individuals in a population increases or decreases over time, usually expressed as a percentage.

Economic Development

The process by which the overall health, wellbeing, and economic capabilities of a country improve, often through targeted policies and investments.

Available Resources

Assets, materials, and inputs that can be utilized to produce goods and services.

Per Capita Incomes

The mean income received by an individual in a specific region or nation, determined by dividing the sum of all incomes by the number of people.