A Marketer That Wants to Anchor a Point-Of-Difference for Dove

question 108

Multiple Choice

A marketer that wants to anchor a point-of-difference for Dove soap on brand benefits might emphasize which of the following?

• A) The soap is one-quarter cleansing cream.
• B) Dove products include bar soaps and shampoos.
• C) Dove soap helps users have softer skin.
• D) The soap brand has global presence.
• E) The brand has recently launched soap for men.

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Definitions:

Oral Presentation

A spoken report on a particular topic, often involving a visual aspect like Powerpoint, aimed at educating or informing a group.

Key Points

Crucial or core information that forms the backbone of an argument, presentation, or discussion.

Presentation Slides

Visual aids used in presentations to summarize information, illustrate points, and engage the audience effectively.

Designing Guidelines

Recommended practices and principles that guide the creation of products, systems, or environments to achieve desired outcomes.