Examlex
How does a loyal brand community support the positioning and branding of a small business? Provide an example to support your explanation.
High-Involvement Purchases
Transactions that involve significant research and consideration by the consumer due to their high cost, complexity, or personal importance.
Serious Personal Consequences
Significant or grave outcomes that affect an individual's life or well-being as a result of certain actions or decisions.
Social Image
The perception or view of an individual or organization held by the public and shaped through media, communication, and symbolic representations.
Cognitive Dissonance
The psychological unease felt when a person simultaneously maintains conflicting beliefs, ideas, or values.
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