Marketers Should Be Skilled in Stimulating Demand for a Company's

question 139

Essay

Marketers should be skilled in stimulating demand for a company's products. Just as production and logistics professionals are responsible for supply management, marketers are responsible for demand management. Marketing managers seek to influence the level, timing, and composition of demand to meet the organization's objectives. List and briefly describe the eight different demand states.

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Definitions:

Values Autonomy

The principle of allowing individuals to hold their own values and beliefs, making decisions based on their personal preferences.

Romantic Overtures

Actions or gestures made to initiate a romantic relationship or express romantic interest.

Endorphins

Natural peptides produced by the brain that act as neurotransmitters to reduce pain perception and produce a feeling of well-being.

Sympathetic Nervous System

A part of the autonomic nervous system that prepares the body for quick action in emergencies, the 'fight or flight' response.