Red Bull Enlisted Polytechnic Students as "Red Bull Student Brand

question 1

Multiple Choice

Red Bull enlisted polytechnic students as "Red Bull student brand managers" to distribute samples,research drinking trends,design on-campus product promotion activities,and write stories for student newspapers.From a marketing management perspective,which of the following brand equity drivers is most applicable in the given scenario?

• A)the profitability associated with brand development
• B)associations indirectly transferred to the brand by linking it to a person
• C)the product and all accompanying marketing activities and supporting marketing programs
• D)the initial choices for the brand elements or identities making up the brand
• E)associations indirectly transferred to the brand by linking it to a place

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Definitions:

Preferred Stock

A class of ownership in a corporation that has a higher claim on its assets and earnings than common stock, often with fixed dividends.

Dividend Yield

A stock’s annual dividend divided by its current price.

Par Value

The face value of a bond or stock as designated in its charter, distinct from its market value.

After-Tax Basis

Financial calculations or comparisons made after accounting for the impact of taxes.