A Parent Brand That Is Associated with Multiple Products Through

question 32

Multiple Choice

A parent brand that is associated with multiple products through brand extensions is also called a(n) ________.

• A) category brand
• B) subbrand
• C) extension brand
• D) family brand
• E) line brand

---

Definitions:

Project GLOBE

A research initiative that examines the impact of culture on leadership effectiveness and organizational practices across the world, aiming to understand how cultural norms and values influence business.

Empowering Leadership

A leadership style that seeks to give employees more autonomy, responsibility, and freedom to make decisions and contribute to the organization's goals.

Substitutes For Leadership

The concept that certain characteristics of the organization, task, or subordinates themselves can diminish or replace the influence of leadership.

Values-Based Leader

A leader who guides and influences others based on core personal values and principles, often inspiring similar values in their followers.