When a Parent Brand Covers a New Product Within a Product

question 138

True/False

When a parent brand covers a new product within a product category it currently serves, it is called a line extension.

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Definitions:

Employment Contract

A formal agreement specifying the terms and conditions of the relationship between an employer and an employee.

Trademark

A symbol, word, or phrase legally registered or established by use as representing a company or product.

Registration

The act of recording or enrolling details or documents formally with an official body or registry.

Protection Period

A specified time frame during which certain rights or privileges are ensured or enforced.