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Identify and describe the four value stages of the brand value chain.
Cash Flows
The total amount of money being transferred into and out of a business, affecting its liquidity.
Net Working Capital
The difference between a company's current assets and current liabilities, indicating its short-term financial health and operational efficiency.
Present Value
The calculation of the current value of a sum of money or stream of cash flows that is to be received in the future, discounted at a specific rate.
Dollar Outlays
The total amount of money spent or invested in a particular project, purchase, or endeavor, often used in budgeting and financial planning.
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