Which of the Following Statements About Market Segmentation Is True

question 44

Multiple Choice

Which of the following statements about market segmentation is true?

• A) It involves changing the identity of a product, relative to the identity of competing products, in the collective minds of the target market.
• B) It is a process of evaluating each segment's attractiveness and selecting one or more to enter.
• C) It is a process of creating an image or identity of the product in the minds of the target market.
• D) It is a process of identifying and profiling distinct groups of buyers who differ in their needs and wants.
• E) It is the quality of how marketers go to market with the goal of optimizing their spending to achieve good results.

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Definitions:

Principal

In finance, refers to the original sum of money borrowed in a loan, or invested, separate from interest or profit.

Corresponding Right

A right that matches or is equivalent to an obligation, duty, or entitlement in a jurisprudential context.

Indemnify

To compensate for harm or loss sustained, or to protect someone by promising to compensate for the damage or loss they might incur.

Tort Claim

A legal claim arising from an act or omission that causes harm or injury, which is not derived from a contract breach.