Behavioral Segmentation Variables Include

question 116

Multiple Choice

Behavioral segmentation variables include:

• A)benefits,user status and income
• B)benefits,user status and usage rate
• C)benefits,user status and age
• D)benefits,user status and occupation
• E)benefits,user status and culture

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Definitions:

IQ Scores

Standardized scores derived from intelligence tests designed to measure human intelligence and cognitive abilities.

Race

A social construct used to categorize humans based on physical and genetic characteristics, which can influence individual and group identity.

Wechsler Tests

A suite of standardized tests used to measure intelligence and cognitive ability in adults and children.

Stanford Binet

An intelligence test that was the first of its kind to measure human intelligence, incorporating a series of tasks targeting verbal and non-verbal skills.