Mothers-To-Be Are Potential Users Who Will Turn into Heavy Users

question 5

Multiple Choice

Mothers-to-be are potential users who will turn into heavy users of infant products and services. By targeting mothers-to-be as future heavy users, producers of these products and services are segmenting consumers on the basis of ________.

• A) attitude
• B) buyer-readiness stage
• C) loyalty status
• D) user status
• E) benefits

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Definitions:

Financing Activities

Transactions that result in changes in the size and composition of the equity and borrowings of an organization.