If Your Assignment Was to Create a Value Proposition and Product-Price

question 91

Multiple Choice

If your assignment was to create a value proposition and product-price positioning strategy for each segment, based on the segment's unique customer needs and characteristics, you would be in which of the following steps of the segmentation process?

• A) needs-based segmentation
• B) segment identification
• C) segment attractiveness
• D) segment positioning
• E) segment "acid-test"

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Definitions:

Mediation

A form of alternative dispute resolution where a neutral third party helps disputing parties reach a voluntary, negotiated agreement.

Negotiation

The process of discussing terms between parties to reach a mutual agreement or resolve differences.

Arbitration

A method of dispute resolution where an impartial third party, called an arbitrator, makes a decision to resolve a dispute outside of court.

Private Civil Trial

Trials run according to the same rules of procedure and evidence as trials run under the official auspices of the court. In a private trial, the parties can hold the trial when and where they choose, and they can choose the judge. Lengthy civil cases are well-suited to this approach.