To Be Useful, Market Segments Must Rate Favorably on Five

question 131

Essay

To be useful, market segments must rate favorably on five key criteria. What are those criteria?

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Definitions:

Rebate

A partial refund following the purchase of a product, often used as a purchase incentive.

Discount

A reduction applied to the usual cost of goods or services, typically to encourage purchasing.

Research Evidence

Information and findings gathered through systematic investigation, used to support or refute an argument, hypothesis, or theory.

Trite Expression

A phrase or statement that has been overused to the extent that it loses its originality and impact.