If You Were an Upper-Level Marketing Executive of a Large

question 123

Multiple Choice

If you were an upper-level marketing executive of a large seller of trucks, which of the following strategies would be most appropriate in reaching buying center targets?

• A) Concentrate on key buying influencers.
• B) Use multilevel in-depth selling.
• C) Use trade-based promotions.
• D) Concentrate sales efforts on the support staff.
• E) Move all operations to the Internet.

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Definitions:

Conventional Promotional Efforts

Traditional methods of advertising and marketing used to raise awareness and increase the appeal of products or services, such as print ads, TV commercials, and direct mail.

Legal Weight

The level of enforceability or influence that a legal document, rule, or decision holds within a legal system.

Business Emails

Electronic messages specifically used for communication within a professional or commercial context.

Content Curation

The process of gathering information relevant to a particular topic or area of interest.