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Your Organization Is Considering Selling Its Products to the Institutional

question 102

Essay

Your organization is considering selling its products to the institutional market. What type of customers will you be making your appeals to?


Definitions:

Bilateral Contracts

Agreements involving two parties where each commits to performing a specific act in exchange for the other's performance.

Promised Action

An agreed-upon deed or activity that a party has committed to perform in the scope of a contract or agreement.

Set of Promises

A collection or aggregation of commitments or assurances made by one party to another within the context of a contract or agreement.

Legal Objective

A principle that requires contracts to have a purpose that is lawful and not against public policy in order to be enforceable.

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