Examlex
Even if consumers form brand evaluations, two general factors can intervene between the purchase intention and the purchase decision. One of these is unanticipated situational factors. What is the other factor?
Deviations
Differences between observed values and some reference value, often the mean of the set.
Conservative Estimates
Estimates made cautiously to ensure that the actual value is not likely to exceed the estimated value.
Sample Statistics
Statistics calculated from a sample and used to estimate parameters of the total population.
Exclusive Range
A range of values that does not include the upper and lower bounds specified.
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