A Consumer Is Persuaded to Buy a Product by a Message

question 26

Multiple Choice

A consumer is persuaded to buy a product by a message that requires little thought and is based on an association with a brand's positive consumption experiences from the past. In this situation, the consumer used a ________ to arrive at this purchase decision.

• A) central route
• B) peripheral route
• C) behavioral route
• D) subjective route
• E) objective route

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Definitions:

Enslaved Blacks

Individuals of African descent who were forcibly brought to and held in bondage in various parts of the world, particularly in the Americas, from the 16th to the 19th century.

War Effort

The combined endeavors of civilians and the military during wartime to support and win a conflict, including production, fundraising, and moral support activities.

Fire Eaters

A group of pro-slavery, extremist politicians in the South before the American Civil War, who advocated for the preservation of slavery and the secession of southern states.

Declaration of Causes

A formal statement outlining the reasons for certain actions or decisions, often associated with historical documents declaring intent, such as those preceding a war or revolution.