What Four Strategies Can Marketers of Low-Involvement Products Employ in an Effort

question 153

Essay

What four strategies can marketers of low-involvement products employ in an effort to convert their products into ones of higher involvement?

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Definitions:

Sunbelt

The label for an arc that stretched from the Carolinas to California. During the postwar era, much of the urban population growth occurred in this area.

Proposition 13

An amendment to the California Constitution passed in 1978, which limited the tax rate for real estate.

Sagebrush Rebellion

A movement starting in the 1970s among Western states in the U.S. opposing federal control of large amounts of state land and advocating for increased local control.

Jimmy Carter

Jimmy Carter was the 39th President of the United States (1977-1981) known for his commitment to human rights, the Camp David Accords, and the later years of the Cold War.