Which of the Following Is True for Customer-Perceived Value

question 33

Multiple Choice

Which of the following is true for customer-perceived value?

• A) It is the perceived monetary value of the bundle of economic, functional, and psychological benefits customers expect from a product.
• B) It is the difference between the prospective customer's evaluation of all the benefits and all the costs of an offering and the perceived alternatives.
• C) It is the perceived bundle of costs customers expect to incur in evaluating, obtaining, using, and disposing of the given market offering.
• D) It is the net present value of the stream of future profits expected over the customer's lifetime purchases.
• E) It is the process of investigating the hierarchy of attributes consumers examine in choosing a brand if they use phased decision strategies.

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Definitions:

Independence

refers to the state of being free from external control or influence, often used in the context of countries achieving sovereignty.

Mesopotamia

An ancient region located in the eastern Mediterranean, primarily in what is now Iraq, known as the "cradle of civilization" for its early developments in writing, law, and urbanization.

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Refers to the Maya peoples and cultures of the lowland regions in Mesoamerica, especially noted for their advancements in writing, art, architecture, and astronomy.