________ Can Track Customer Satisfaction Directly, Measure Repurchase Intention and Also

question 48

Multiple Choice

________ can track customer satisfaction directly, measure repurchase intention and also gauge a consumer's willingness to recommend the company and brand to others.

• A) Periodic surveys
• B) Mystery shoppers
• C) Customer loss rates
• D) Customer focus statements
• E) Sales summary reports

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Definitions:

Fixed Costs

Costs that remain consistent for a company irrespective of how much goods or services it produces.

Financial Leverage

Financial leverage is the use of borrowed funds to increase the potential return of an investment.

Breakeven Analysis

A financial calculation to determine the point at which revenue and expenses are equal, resulting in no net loss or gain.

Financial Leverage

The use of borrowed funds to finance the purchase of assets with the expectation that the income or capital gain from the new assets will exceed the cost of borrowing.