Which of the Following Is True for Customer Relationship Marketing

question 133

Multiple Choice

Which of the following is true for customer relationship marketing?

• A) Competitors can often hack into CRM systems.
• B) Building and maintaining a customer database requires a large investment.
• C) It is very difficult to find and train database employees.
• D) Long-term results of such systems are still unproven.
• E) Focusing too much on databases separates a company from its customers.

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Definitions:

Observable Trend

A pattern, change, or movement in data that can be detected and assessed through analysis over a certain period.

Seasonality

The phenomenon in sales or industry performance that recurs consistently in specific seasons of the year, affecting demand and supply dynamics.

Time-Series Forecasting Methods

Statistical techniques used to analyze and make predictions based on data points collected or indexed in time order.

Historical Demand

The record of past customer demand for a product or service, used to predict future demand patterns and guide inventory and production planning.