You Are the Marketing Research Director of a Medium-Sized Manufacturing

question 18

Multiple Choice

You are the marketing research director of a medium-sized manufacturing firm and you would like to engage an outside marketing research firm to conduct field interviews. Which of the following options categories of marketing research firms should you use?

• A) syndicated-service research firms
• B) custom marketing research firms
• C) global research management firms
• D) specialty-line marketing research firms
• E) brand management specialty research firms

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Definitions:

Rationalize Denominator

The process of eliminating a square root or imaginary number from the denominator of a fraction.

Square Root

A quantity which, when squared, returns the original number.

Rationalize Denominator

The process of eliminating radicals or complex numbers from the denominator of an algebraic fraction by multiplying both the numerator and the denominator by a suitable value.

Cube Root

The value that when multiplied by itself three times gives the original number.