As the Marketing Manager of Cominform Pte Ltd

question 27

Multiple Choice

As the marketing manager of Cominform Pte Ltd. ,a manufacturer of health drinks,you have selected 10 individuals who match the profile of your target customer,to participate in a discussion on changing lifestyle trends related to health.You have also hired a skilled moderator to facilitate the discussion and ensure that everyone participates and stays focused on the topic.The moderator provides questions and probes based on the "script" prepared by you.The discussions are also recorded for further analysis.Which of the following methods of acquiring primary data is being used in this case?

• A)observational research
• B)surveys
• C)behavioral data
• D)experiments
• E)focus groups

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Definitions:

Consolidation Process

The consolidation process involves combining the financial statements of a parent company with those of its subsidiaries to create a comprehensive group financial report.

Federally Funded

Referring to programs, projects, or institutions that receive financial support from the federal government.

Evaluations

Systematic assessments of the value, quality, or importance of something, often used to guide decision-making or improvements.

Research Projects

Systematic work undertaken to increase the stock of knowledge, often involving the collection and analysis of data.