________ Flash an Ad to a Subject with an Exposure

question 26

Multiple Choice

________ flash an ad to a subject with an exposure interval that may range from less than one hundredth of a second to several seconds.

• A) Tachistoscopes
• B) Audiometers
• C) Polygraphs
• D) GPS systems
• E) Galvanometers

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Definitions:

Drive Reduction

A theory of motivation suggesting that behavior is motivated by the desire to reduce internal drives caused by unmet physiological needs.

Food Deprivation

The state of being kept from food, leading to feelings of hunger and possibly affecting physical and mental health.

Basal Metabolic Rate

A measure of the amount of energy expended while at rest in a neutrally temperate environment; it reflects the energy required to maintain the body's basic physiological functions.

Lateral Hypothalamus

An area of the brain that plays a critical role in regulating hunger and thirst.