Once They Have Determined the Sampling Unit, Marketers Must Develop

question 24

True/False

Once they have determined the sampling unit, marketers must develop a sampling frame so that a small section in the target population has a greater chance of being sampled.

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Definitions:

Insincere

Characterized by a lack of genuineness or honesty in expression; not expressing genuine feelings.

Trustworthiness

The ability to be relied on as honest or truthful.

Ingratiation

A psychological technique involving deliberate efforts to win someone's favor or to make oneself appear more likable to others.

Interpersonal Rewards

Benefits or positive outcomes that arise from social interactions, including emotional support, companionship, and shared activities.