As the Manager of an Organization That Is Attempting to Build

question 148

Multiple Choice

As the manager of an organization that is attempting to build a Marketing Information System (MIS) , you have been informed that a MIS is built upon three fundamental information sources. The sources are ________, marketing intelligence activities, and marketing research.

• A) external records and documents
• B) databases found on the Internet
• C) consultant reports
• D) internal company records
• E) secondary data from government sources such as the Better Business Bureau

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Definitions:

Inductive Reasoning

A method of reasoning in which conclusions are formed based on observed patterns, starting from specific observations and moving to broader generalizations.

Deductive Reasoning

A logical process where a conclusion follows necessarily from the given premises; if the premises are true, the conclusion must be true.

Mental Image

A representation of sensory information or experiences in one's mind, which can be visual but also relates to other senses.

Assumption

A belief or acceptance of something as true without proof, often used as a basis for making decisions or arguments.