When a Company Acquires Consumer-Panel Data from Firms Like A Company

question 48

Multiple Choice

When a company acquires consumer-panel data from firms like A.C.Nielsen Company and Taylor Nelson Sofrés,which of the following steps to improve the quality of a company marketing intelligence system is the company resorting to?

• A)training and motivating the sales force to spot and report new developments
• B)motivating distributors,retailers,and other intermediaries to pass along important intelligence
• C)hiring external experts to collect intelligence
• D)using external network
• E)purchasing information from outside research firms and vendors

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Definitions:

Situational Phobia

A type of anxiety disorder characterized by an intense, irrational fear of specific situations, places, or events that poses little to no actual danger.

Intense Fear

A strong, uncontrollable, and often irrational emotion experienced in anticipation of some specific pain or danger.

Fear of Snakes

An intense and often irrational anxiety or phobia towards snakes, known scientifically as ophidiophobia.

Psychoanalysis

A set of theories and therapeutic techniques related to the study of the unconscious mind, developed by Sigmund Freud, which aims to treat mental disorders by investigating the interaction of conscious and unconscious elements in the mind.