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How do the distributors, retailers, and other intermediaries help a company to improve the quantity and quality of its marketing intelligence?
Great Recession
A significant decline in economic activity spread across the economy, lasting more than a few months, which was officially observed in December 2007 – June 2009.
Strategic Farsightedness
The ability of individuals or organizations to anticipate and plan for future challenges and opportunities with long-term perspectives.
Strategy-making
The process of identifying and setting the organization's direction by specifying its strategy or direction and making decisions on allocating its resources.
Symbolic Mode
A form of communication or representation that uses symbols, images, or indirect suggestions to express complex ideas or emotions.
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