As a Marketing Practice, Monitoring Involves ________

question 122

Multiple Choice

As a marketing practice, monitoring involves ________.

• A) designing the organization and setting up processes to respond quickly to changes in the environment
• B) becoming more accountable by measuring, analyzing, and documenting the effects of marketing actions
• C) tracking what is said online and elsewhere and studying customers, competitors, and others to improve business practices
• D) determining the most profitable businesses and customers and expending greater organizational resources to capitalize on them
• E) factoring the interests of customers, employees, shareholders, and other stakeholders into the activities of the enterprise

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Definitions:

Surface Tension

A physical property of liquids that causes them to behave as if their surface is covered with a stretched elastic membrane, due to intermolecular forces.

Hydrogen Atoms

The simplest type of atom, consisting of a single electron orbiting a single proton.

Metallic Luster

The shiny, reflective quality of metals that gives them a bright, mirror-like appearance, also observed in certain minerals that have a metal-like appearance.

Opaque

Not allowing light to pass through; not transparent or translucent.