Which of the Following Observations Is True

question 42

Multiple Choice

Which of the following observations is true?

• A) In today's business environment, marketers are mainly middlemen.
• B) Marketing has the sole ownership of customer interactions.
• C) Only when all employees realize their job is to create, serve, and satisfy customers does the company become an effective marketer.
• D) Marketers must clearly differentiate all customer-facing processes, such that every customer receives a personalized marketing message.
• E) Marketers must avoid collaborating with other organizational departments, as it blurs functional responsibilities.

---

Definitions:

Reliability

The degree to which an assessment tool produces stable and consistent results over time.

Civic Virtues

Behaviors and attitudes that contribute to the well-being and cohesion of a community, promoting the common good.

Institution

An established organization or foundation, especially one dedicated to education, public service, or culture.

Civic Virtues

The qualities that add to the betterment of the community and contribute to the responsibilities and roles of a citizen.