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What Is a Marketing Audit? Explain the Four Characteristics of a Marketing

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What is a marketing audit? Explain the four characteristics of a marketing audit.


Definitions:

Visual Cliff

An experimental apparatus used to study depth perception and fear of heights in infants and young animals.

Depth Perception

The ability to perceive the world in three dimensions and to judge the distance of objects.

Developmental Norms

Standards or average levels of physical, emotional, or intellectual development at various ages.

Deviations

Departures from the norm or expected patterns which can refer to abnormalities or variations in statistics, behaviors, or conditions.

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