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After successfully exporting its products through export merchants, Boyes Inc. decides to take control of its exports. It sets up its own unit in the home country that takes care of all export-related activities. Boyes Inc. is most likely using ________.
Behavioral Economists
Economists who study how psychological, social, cognitive, and emotional factors affect economic decisions and market outcomes.
Availability Heuristic
A mental shortcut that relies on immediate examples that come to mind when evaluating a specific topic, concept, method, or decision.
Dictator Games
A type of experimental game in economics where one player, the "dictator," determines how to split an endowment between themselves and another player, the "recipient."
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