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What Are the Choices Available to Companies When Setting Prices

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Essay

What are the choices available to companies when setting prices to avoid price escalation problems?


Definitions:

Market Rates

The prevailing interest or exchange rates in the financial markets at any given time.

Premium

The amount paid for an insurance policy or an addition to the standard cost or value of something.

Discount

A deduction from the usual cost of something, or the process of determining the present value of future cash flows by adjusting for the time value of money.

Semiannual Coupon

Interest payments made twice a year by a bond issuer to the bondholders.

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