In an Attempt to Improve the Product, a Company That

question 135

Multiple Choice

In an attempt to improve the product, a company that manufactures screwdrivers discusses the modification of each attribute, such as replacing the wooden handle with plastic, providing torque power, adding different screw heads, and so on. This creativity technique is called ________.

• A) attribute listing
• B) mind mapping
• C) morphological analysis
• D) lateral analysis
• E) reverse analysis

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Definitions:

Goals and Strategy

Objectives that an individual or organization aims to achieve, and the planned actions to accomplish these objectives.

Mind Mapping

A visual technique for organizing information, ideas, or thoughts around a central concept, using diagrams.

Direct Approach

A communication strategy that involves straightforwardly presenting the main point or request at the beginning of a message.

Business Messages

Communications conveyed within or between businesses, often with the purpose of facilitating operations, marketing, or professional relationships.