Modern Firms Use the ________ Concept Testing Tool to Design

question 62

Multiple Choice

Modern firms use the ________ concept testing tool to design products on a computer and then produce rough models to show potential consumers for their reactions.

• A) morphological analysis
• B) rapid prototyping
• C) concept testing
• D) perceptual mapping
• E) conjoint analysis

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Private Information

Information that is not publicly available and may give an individual or business a competitive advantage.

Hidden Problems

Issues or complications within a system or product that are not immediately obvious or visible.

Buyers

Individuals or organizations that purchase goods or services for personal use, resale, or production.

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The amount an insured person is required to pay out-of-pocket before an insurance company will cover the remaining costs.