Brown & Smith,Inc

question 84

Multiple Choice

Brown & Smith,Inc.engages in the design,development,making,and retail of designer jewelry.Before approving a new design of jewelry the company draws it on a computer and then produces models to show potential consumers for their reactions.This allows the company to analyze the possible customer reaction.Identify the concept testing method used here.

• A)conjoint analysis
• B)perceptual mapping
• C)virtual reality testing
• D)rapid prototyping
• E)digital fabrication

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Definitions:

Socioeconomic Status

An individual's or group's economic, social, and work status, often measured by income, education, and occupation.

Outgroup Homogeneity

The tendency to view members of an outgroup as more similar to each other than they actually are, often underlying stereotypes and prejudice.

Shared Beliefs

Common ideas, values, or perceptions held by a group of people, which help in forming the basis of a collective identity or culture.

Genital Stage

The final stage in Freud's psychosexual development theory, beginning in puberty, where sexual maturity is reached and sexual interests become concentrated on the genitals.