Five Characteristics Influence the Rate of Adoption of an Innovation

question 130

Multiple Choice

Five characteristics influence the rate of adoption of an innovation. One of these is ________.

• A) marketing expertise
• B) relative advantage
• C) packaging attractiveness
• D) government regulations
• E) place of value exchange

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Definitions:

Nonverbal Messages

Communication without words, including gestures, body language, facial expressions, and other visual cues.

Nonverbal Signals

Communications expressed through body movements, facial expressions, gestures, and posture, not involving spoken words or vocalized sounds.

Selective Listening

Listening to only parts of a message or conversation that interest the listener, ignoring the rest.

Facial Expression

Movements of the facial muscles that convey emotions or reactions to stimuli, serving as a powerful form of nonverbal communication.