Adaptive Conjoint Analysis (ACA) Is a "Hybrid" Data Collection Technique

question 136

True/False

Adaptive conjoint analysis (ACA) is a "hybrid" data collection technique that combines self-explicated importance ratings with pair-wise trade-off tasks.

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Definitions:

Key Account List

A list identifying the most important or high-value customers for a business, often receiving special attention or services.

Marketing Mix

A set of actions or tactics that a company uses to promote its brand or product in the market, typically identified as product, price, place, and promotion.

Sales Presentation Purposes

The objectives behind delivering a sales presentation, which include informing, persuading, and motivating prospective buyers towards making a purchase decision.

Attention

The first step in the prospect’s mental steps. From the moment a salesperson begins to talk, he or she should try to quickly capture and maintain the prospect’s attention.