What Is Sales-Wave Research

question 23

Essay

What is sales-wave research?

---

Definitions:

Marketing Metric

Quantitative measures used to monitor, analyze, and evaluate the effectiveness of marketing strategies and campaigns.

Quantitative Value

The measurable, numerical worth of a product or service, often assessed through metrics such as price, features, and benefits.

Marketing Activity

Any action or series of actions taken by a company to promote its products or services, aiming to enhance sales and market presence.

Marketing Dashboard

A data visualization tool that consolidates and displays key marketing metrics and indicators in real-time to aid decision-making.