Once Starbucks Had Established Its Presence in Thousands of Cities

question 2

Multiple Choice

Once Starbucks had established its presence in thousands of cities internationally, the company sought to increase the number of purchases by existing customers with a ________ strategy that led to new in-store merchandise, including compilation CDs and high-speed wireless access.

• A) product-development
• B) market-penetration
• C) diversification
• D) market-development
• E) conglomerate

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Definitions:

Limbic System

A sophisticated network of nerves and pathways in the brain, situated around the cortex's periphery, responsible for instincts and emotions. It governs fundamental feelings and motivations.

Addictive Disorders

A broad range of disorders that involve a compulsive need to use substances or engage in behaviors despite negative consequences.

Malfunctioning Reward Centers

A condition where the brain's reward system, which motivates behavior by releasing dopamine, does not work properly, leading to issues like addiction or depression.

Thalamus

A brain structure involved in sensory and motor signal relay and the regulation of consciousness and sleep.