Microsoft Features Pepsi in Its XBox 360 Games

question 43

Multiple Choice

Microsoft features Pepsi in its XBox 360 games.The best description of this form of alliance would be a(n) ________.

• A)product alliance
• B)logistics alliance
• C)pricing collaboration
• D)network alliance
• E)promotional alliance

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Definitions:

Hue

The color of light, as determined by its wavelength.

Sensorineural Deafness

A type of hearing loss resulting from damage to the inner ear or the neural pathways from the inner ear to the brain.

Blind Spot

The area of the retina where axons from ganglion cells meet to form the optic nerve.

Pitch

The highness or lowness of a sound, as determined by the frequency of the sound waves.