Which of the Following Statements Is True of Marketing Plans

question 59

Multiple Choice

Which of the following statements is true of marketing plans?

• A) They can be independently developed without worrying about other functional areas.
• B) They provide direction and focus for a brand, product, or company.
• C) They are usually profit-oriented.
• D) They are of limited use to nonprofit organizations.
• E) They are typically five-year plans and they lay out the strategies required to achieve targets in those five years.

---

Definitions:

Critical Thinking Skills

The capacity to analyze information objectively and make a reasoned judgment.

Critical Thinking

The process of objectively analyzing and evaluating an issue to form a judgment.

Specific

Clearly defined or identified; precise or particular in detail.

Step-By-Step Sequence

A detailed process or set of instructions presented in a clear, logical order to follow in order to achieve a specific outcome or complete a task.