Inception, a Recent Hollywood Blockbuster, Had Created a Lot of Interest

question 46

Multiple Choice

Inception, a recent Hollywood blockbuster, had created a lot of interest among viewers even before its release due to the credentials of its makers. The movie was discussed in social network pages and discussion forums. The discussions increased after its release and it helped the movie do good business. Which of the following most closely describes the type of marketing discussed in this example?

• A) personalized marketing
• B) direct marketing
• C) interactive marketing
• D) word of mouth marketing
• E) technology marketing

---

Definitions:

Behaviorists

Psychologists who focus on observable behaviors and the ways in which learning influences behavior, often emphasizing the role of environment over genetics.

Evolutionary Psychologist

A professional who studies how evolutionary principles, such as natural selection and adaptation, influence human behavior and mental processes.

Altruism

A selfless act of bringing benefits to others without the expectation of reciprocation or personal gain.

Mate Selection

The process by which individuals choose partners for reproduction or companionship, influenced by a variety of social, biological, and personal factors.