The Management of Raleigh Bicycles Observes That the Company's Selling

question 105

Multiple Choice

The management of Raleigh Bicycles observes that the company's selling costs are affected by the increased number of visits that the salespeople make to meet dealers. The company decides to reduce its personal selling costs by making sales calls to dealers via the telephone. This marketing strategy used by Raleigh is an example of ________.

• A) inbound telemarketing
• B) search marketing
• C) internal marketing
• D) outbound telemarketing
• E) paid-search marketing

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Definitions:

Structural Characteristics

The features and attributes that define the organizational, physical, or conceptual structure of an entity, influencing its behavior and functioning.

Potential Performance

The highest level of capability, output or success that an individual or organization could achieve under ideal circumstances.

Role Ambiguity

Uncertainty about expectations, goals, or responsibilities in one's role or job.

Role Sender

An individual or entity that communicates expectations or demands to another party, often influencing the behavior and actions of the receiver.