Apple Created a Lot of Publicity Before the Release of Its

question 64

Multiple Choice

Apple created a lot of publicity before the release of its tablet computer, iPad. The product was discussed in online communities and social networks. Many booked the product in advance, ensuring good initial revenues for Apple. The company published periodic updates of the product creating huge expectation in the minds of customers. This pre-launch publicity can be viewed as ________ marketing.

• A) buzz
• B) stealth
• C) ambush
• D) undercover
• E) direct

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Definitions:

Socialization

The process by which individuals learn and adopt the norms, values, behaviors, and social skills appropriate to their society or social group.

Role Management

The process of effectively understanding and balancing the multiple roles an individual may have within different contexts.

Organizational Socialization

The method by which new staff members acquire the necessary attitudes, knowledge, skills, and behaviors to operate successfully in a company.

Adjustment Process

A method or series of actions taken to adapt or conform to new conditions or changes.