________ Aims to Create Brand Awareness and Knowledge of New

question 66

Multiple Choice

________ aims to create brand awareness and knowledge of new products or new features of existing products.

• A) Informative advertising
• B) Corporate advertising
• C) Reinforcement advertising
• D) Persuasive advertising
• E) Reminder advertising

---

Definitions:

OPEC Oil Cartel

An international organization of oil-producing countries that coordinates and unifies the petroleum policies of its member states to stabilize oil markets and prices.

Inelastic

Describing demand that does not significantly change with the price changes of a good or service.

Income Elasticities

Refers to the sensitivity of the demand for a good to changes in the income of the consumers who buy this good.

Normal Goods

Products that see an increase in demand when consumer income grows, and experience a drop in demand as consumer income declines.