________ Aims to Stimulate Repeat Purchase of Products and Services

question 32

Multiple Choice

________ aims to stimulate repeat purchase of products and services.

• A) Reinforcement advertising
• B) Comparative advertising
• C) Persuasive advertising
• D) Informational advertising
• E) Reminder advertising

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Definitions:

Implicit Memory

Implicit memory is a type of memory that enables us to perform tasks without conscious awareness of these previous experiences.

Explicit Memory

A type of long-term memory involving conscious recollection of factual information, previous experiences, and concepts.

Declarative Memory

A type of long-term memory that involves the capacity to recall factual information, events, and concepts explicitly.

Overconfidence

A cognitive bias where an individual's subjective confidence in their judgments is reliably greater than their objective accuracy.