The Number of Times Within a Specified Time Period That

question 18

Multiple Choice

The number of times within a specified time period that an average person or household is exposed to an advertising message is known as ________.

• A) impact
• B) frequency
• C) amplitude
• D) reach
• E) depth

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Definitions:

SUTA Tax

A state-level tax that employers pay to fund their state's unemployment benefits programs, with rates and wage bases that can vary by state.

FUTA Tax

A federal tax in the United States paid by employers to fund unemployment benefits.

Employer's Payroll Taxes

Taxes that employers are required to pay on behalf of their employees, including Social Security, Medicare, and unemployment taxes.

Accrued Vacation Privileges

Employee benefits that accumulate over time, referring to the right to take paid time off that's been earned but not yet used.