Which of the Following Elements of the Marketing Communications Mix

question 130

Multiple Choice

Which of the following elements of the marketing communications mix consists of a collection of incentive tools, mostly short term, designed to stimulate quicker or greater purchase of particular products or services by consumers, or the trade?

• A) advertising
• B) public relations
• C) sales promotion
• D) events and experiences
• E) personal selling

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Definitions:

Catalyzes

To increase the rate of a chemical reaction without undergoing any permanent chemical change, often pertaining to the action of enzymes.

Cofactor

A non-protein chemical compound or metallic ion that is required for a protein's biological activity to occur.

Enzymes

Substances of biological origin that greatly enhance the speed of most chemical interactions happening in cellular environments.

Enzymatically Catalyzed

A process facilitated by enzymes to speed up chemical reactions in biological systems.